5 Best SEO Audit Tools for More Traffic in 2025

Test form functionality on mobile, making sure fields are easy to complete, keyboard types are appropriate (numeric keypad for phone numbers, etc.), and form submission works smoothly. Review media playback on mobile devices, confirming videos and audio play correctly without causing layout issues or requiring plugins. A holistic website audit is a strategic asset for long-term SEO success. SEO.com is an award-winning SEO agency with decades of experience helping clients earn a higher return that grows their bottom line with search. From providing one-on-one SEO consulting to complete do-it-for-you SEO strategy management, our SEO specialists can help you turn the search results into a revenue driver.

Check Your Organic Traffic

• For sites like these, SEO errors aren’t as important because search engines aren’t their #1 traffic source.
• By following these best practices, you support clear indexing, stronger authority consolidation, and improved search visibility.
• Page speed is a crucial ranking factor that directly affects user experience.

You can do this by simply searching for your target keywords and noting what questions appear in the PAA section. Select the ones that are relevant to your website and click the “Start outreach” button in the top-right corner. These are domains that are much more likely to link to your website since they’re already linking to similar websites (your competitors). One of the best ways to improve this metric is by building backlinks. You’re competing with others in your space for the top spots in search rankings.

Once enabled, the Search Atlas Otto SEO Tool conducts an in-depth audit of your website, examining technical SEO signals as well as strategic SEO factors. Benchmarking against competitors provides a direct comparison of how your site stands in terms of visibility, keyword rankings, domain authority, and user engagement. To analyze your organic traffic, use tools like Google Analytics, Google Search Console, or the Search Atlas Site Explorer Tool. Establish a regular review schedule that includes both high-level metrics and deeper analysis of traffic quality indicators such as bounce rate and conversion rates. Segment your data by dimensions like device type, location, and landing pages to uncover actionable insights.

Conductor Website Monitoring, Powered by ContentKing

Optimize your crawlability and make the most of your crawl budget. Identify issues affecting search rankings and improve how search engines index your pages. An SEO audit identifies problems that prevent pages from appearing in search results. An SEO audit helps achieve higher rankings, more website traffic, and greater user engagement.

They were created by SEO software companies to provide estimates of a page’s or a domain’s authority. That said, they’re still pretty accurate; and they’re useful when determining which sites or pages to link from. Broken links are bad for user experience… which CAN hurt your SEO. While there’s no hard number of internal links to include, aiming for 5+ per page is a good start.

Ensure text length, code-to-text ratio, and BHS Links word relevance are balanced to maintain clear, relevant content and avoid keyword stuffing. Make the SEO site checkup to identify all existing issues, and receive detailed, step-by-step solutions for each one. Errors are categorized as Critical or Warnings to prioritize the most significant issues.

Making it easier for search engines to find the pages on your site is very important to your SEO. A large part of that is internal linking, meaning when you’re creating new content, you should be linking to other pages on your site within that new piece of content. Internal links make it so much easier for a search engine crawler (and people!) to find pages on your site, giving you an SEO boost. If you’re writing a blog post about financial services, and you have a page on your website listing your services, you should definitely be linking to that page. You’re helping your SEO and driving traffic to another page on your site.

A webinar series covering the ins and outs of technical SEO, crawls, rendering & more. The most comprehensive SEO audit money can buy – an extreme deep dive. A full hands on webinar demonstrating SEO execution, methodologies, auditing and more. Professional SEO audits for Financial Sites, covering E-A-T/YMYL, Tech & More. Recover lost traffic & rank, gain new traffic, maximise affiliate revenue.