What Is On-Page SEO? How to Do On-Page Optimization in 2025

They improve user experience and can build trust with your audience. Google recommends adding links to authoritative external sources to provide value. On-page SEO, also known as on-site SEO, is the process of optimizing webpages and their content for search engines and users.

I’m a big fan of your website and I’d love to contribute a high-quality guest post on your awesome blog. It’s keyword and has a Keyword Density of number and Search Volume of number. However, while brand mentions may help SEO, making efforts solely to try to get more of them likely isn’t the best use of your time.

How Search Engines Work

It’s typically easier to decipher the search intent behind long-tail keywords since they are more specific. Besides Google, your alt tags also help users who can’t see or interact with your content. Using alt tags makes your content accessible to everyone browsing your site. Use clean, organized URLs — like the first example above — to improve your site’s architecture and help you rank higher in relevant search results.

What is a Website SEO Checker?

• Search engine optimization (SEO) comprises multiple strategies, one of which is off-page SEO.
• This strategy positions your brand as a thought leader while securing high-authority coverage that builds both immediate visibility and long-term SEO value through prestigious backlinks.
• Focus on page speed and responsiveness, as well as content structure to ensure readability.
• And, of course, remember that if a user comes from LLM traffic, they’re going to be getting several resources.

Unlike on-page SEO (which focuses on content, keywords, metadata, and similar elements), off-page SEO improves a website’s rank by connecting it to other reputable sources of information. Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month. If you’re looking to start link building to your own website but not sure how to do it efficiently, consider starting a 7-day free trial of Respona to see how we can help first-hand. Once you’ve selected your target keywords and built content around them, it’s time to optimize the actual content.

On-page SEO refers to the activities done on a website to improve its rankings, while off-page SEO involves activities outside of the website. Besides online reviews, another way to boost your local rankings is by claiming your Google Business Profile (GBP). So, if you sell products or services, claim your business profile on all major review websites and ask your customers to publish reviews. One realistic way to use social media for off-page SEO is to run paid campaigns promoting your link-worthy content, targeting people likelier to link to your post.

It’s also a great way to reach more people and grow your brand as a whole. Sites with off-page SEO earn higher search engine rankings because of backlinks, mentions, and social media publicity. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media platforms. Speaking on industry podcasts or hosting webinars allows you to share expertise while earning brand mentions and backlinks. These formats reach engaged audiences, drive traffic, and increase visibility.

Social media helps drive traffic to your website, which, in turn, increases the chances of gaining backlinks from reputable sites. Furthermore, social media profiles often rank highly in search results, helping improve brand visibility and online reputation. Off-page SEO refers to ranking factors outside of your website—namely, links from other websites that lead back to yours. This can include backlinks from high-quality referring domains, social media, and even local citations when applicable. Over the years, the way that backlinks are used in ranking algorithms has changed. Things like citations, brand mentions, and social signals have all become a part of off-page SEO campaigns.

The platform utilizes AI in its link reports to suggest missed link opportunities. It scans your website to show external, internal, broken, and orphaned links to improve your overall linking profile. On-page SEO ensures your website is optimized with the right keywords and offers a great SEO Anomaly user experience.