The Ultimate Guide To SEO Audit Tools

It’s a smart, efficient way to boost SEO performance without starting from scratch. It provides so much insight and details to things that need attention or are doing really well. Improve your site’s overall traffic by unlocking the potential of previously neglected pages.

• JetOctopus is SEO audit software designed for agencies and large ecommerce websites that have many pages to evaluate.
• With this level of importance, it makes sense to know what links you have pointing to your site, from where and to which pages.
• It flags items in the code such as missing alt text on images or names on clickable buttons.
• This iterative approach allows you to adapt to the dynamic SEO landscape and remain ahead of the curve.

Clients Who Have Used Our SEO Services

He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. Another common SEO mistake an SEO audit can help you fix is losing rankings for your top-performing pages. It’s normal for webmasters to concentrate on publishing new content, but you should take action to protect your existing rankings from dropping. This analysis can help you identify topics that your website has a high Google trust and topical authority, making it easier to rank new content.

If you’re unsure what one of the errors, warnings, or notices means, click “Why and how to fix it” for more info. Your navigation menu structure should be intuitive, and your site architecture should be logical. Take a piece—or several pieces—of content you’ve written recently, and evaluate them for quality. You don’t necessarily have to remove every link that seems questionable.

SEO for Page Builders

This table view format allows you to quickly see which areas of your website are performing well and which areas need improvement. The audit report may also include specific actions that you can take to improve your site’s performance and increase its visibility in search engine results pages (SERPs). Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings. Your website is the “hub” of your online brand – so, it’s important to have regular checkups to ensure everything is in order. It’s also important to note that your website is a living digital property, it’s typically not stagnant for long periods of time.

These are all valuable insights that can help me form my own data-driven content marketing strategy. For example, “Jamaica vacation packages” drives 2.36K traffic and has a search volume of 188K. The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target. Often, these high-performing PPC keywords can be great opportunities to target organically.

Sort On-Page SEO Issues by Severity

The technologies powering your site and digital marketing strategy can help your business make the most of SEO. That’s why our SEO checker looks at your server, plus your website’s technologies. These pieces of tech can range from essentials, like Google Analytics, to optional SEO Anomaly tools, like Facebook Pixel. Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below). Search engines want to ensure users are protected when browsing and interacting with websites that appear in the search results.

Removing this content streamlines your website and allows you to focus resources on higher-performing pages, ultimately improving your site’s overall health. This involves analyzing current content for relevance, keyword usage, and overall quality. Think of it as renovating a house rather than building a new one from the ground up.

This helps you identify potential sites to reach out to for guest posts, collaborations, or partnerships. When you work with a growing company, spotting trends fast helps you stay ahead of your competitors. And it lets you establish authority in your industry before the market gets saturated.

To check if your website is well-structured, use Google Analytics to track bounce rates, page views, and improve high-bounce pages. Test mobile-friendliness with Google Lighthouse and make sure your navigation is clear and easy to use. To do an efficient SEO audit, you also need a structured approach.

The information captured during the auditing process allows our team to make accurate, impactful recommendations for your specific website and situation. While some technical elements are required for all websites, a situational analysis should be performed at the outset of an SEO audit to hone in on areas of focus for that site. It simply takes time to uncover root causes of the issues affecting your online health.