Complete SEO Audit Checklist PDF & Excel Template for Websites

Your website structure and URLs are one of the best ways to communicate to search engines and users what content they can expect to find on a given page. It is essential that your URLs are cleanly formatted, concise, and incorporate target keywords whenever logical. Their insightful tool will even tell you what terms your site is missing that would drive more traffic. The Spider SEO Crawler allows you to audit up to 500 URLs for free, but upgrading to a premium plan removes that limit as well as opens access to extra features. Sift through page titles and metadata, zero in on duplicate content, extract site data, even generate XML site maps with ease.

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Headings, together with paragraphs, bulleted lists, and other webpage structure elements, help create rich search results in Google. Moreover, they naturally improve readability and user interaction with the page, which may serve as a positive signal to search engines. You have to check and tidy up the titles, meta descriptions, and H1–H6 headings on all of your pages.

How to Do an SEO Audit (Step by Step)

As such, its definitely recommended for enterprise customers that want to BHS Links marry audit data with their own internal business data (clicks, revenue, gross margin, etc.). Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term. Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Google Search Console has an indexing option in its navigation menu. There, you’ll see a list of 404 error pages that indicate broken links.

To put this into perspective, when we do a professional SEO audit, we manually check a long list of items that help us discover SEO issues. This can take hundreds of hours over 10 weeks as part of a six-month program. With countless variables in the search engine algorithms, a free audit is usually of minimal value and seldom proves the value of the SEO agency. Whether you are recalibrating your SEO, redesigning a site, or starting out with a new website, an SEO audit can help you optimize every area. This ensures the site is primed to compete in the search results. An auditor needs to consider numerous options before recommending several keywords to his client.

A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not. This can uncover untapped niches or long-tail keywords that you might have overlooked. The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts your chances of achieving higher rankings for related keywords. A search engine optimization audit (SEO Audit) will help you identify problematic areas that need improvement with an action plan to correct them.

• An XML sitemap, on the other hand, is a piece of code that you submit to Google to help make it easier to crawl and index every page on your sitemap.
• By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google.
• Additionally, we can use this tool for keyword research and analysis, backlink analysis, and competitive research in your SEO audit.
• An SEO audit also looks at outside variables like backlinks and rival tactics to identify areas for improvement.