Google Ranking Factors: These 11 Matter the Most
Improving performance for mobile optimization can include compressing images and enabling lazy loading. Tools like Google Analytics and Google’s Lighthouse testing tool can also be used to test mobile-friendliness. When assessing the impact of your changes, a good starting point is to aim for a 5% reduction in bounce rates and enhanced engagement. Effective keyword research is the first step to ranking higher on Google.
Personalization and User Behavior
Before you can begin developing content for your site, it is complicated to conduct keyword research. Search engine optimization is a collection of strategies and techniques utilized to boost the number of visitors to a site by achieving a high ranking in search results. An essential feature of SEO is making your site intelligible for SEO for both search engine robots and users.
Elevate Your Brand with Effective Local Marketing Strategies
If not, see it as an opportunity to repurpose some of your older content so that it’s more in line with what your target audience is currently searching for online. It should be easy for users and search engines to find their way around your site. Not only should your pages be straightforward to navigate, but it should also look professional and attractive. Not only will pages that load faster lower your bounce rate, but Google’s algorithm also uses it as a factor when ranking websites. However, it’s not just about winning new customers (or diverting some of your competitors’ potential customers). It also helps to boost the credibility of your brand or business.
- International SEO is all about extending your online presence to a worldwide audience.
- For example, whenever we publish fresh blog posts, we add them to our blog archive page.
- So use these tips to get the most out of your SEO efforts and improve Google rankings.
- And improving website performance, user experience, and overall crawlability can positively impact your search ranking.
- Semrush has a handy tool called Sensor which tracks Google algorithm updates on your behalf.
E-E-A-T is made up of a series of refining signals that underline everything that Google has been trying to achieve with better user experience and fighting misinformation. For example, queries such as “best coffee shop” are considered location-dependent and will deliver a map of results based on your location. Some product queries are served by location to surface local suppliers.
Or add high-quality images to show off a location or product or other SEO Anomaly physical thing. And this page links to helpful content about keyword research, content, and more. Needless to say, lining up your content with search intent is a GREAT way to improve your bounce rate. And so putting your keywords at the start can suggest to its algorithms that these words are the most important. Choosing the right keyword becomes especially important if you’re running an e-commerce company.
