How to Create an SEO Strategy Template Included

In the second example, I’ve targeted my primary audience (crafters) first and placed the theme of cats in the right context from the get-go. (The ‘right’ context is to use these cat-themed designs to produce home crafts.) As you can see Google has registered words like “crafters,” “designs,” and “Cricut,” more than others. You may have heard about some of them — meta-tags like title or description are the two most popular ones. So, here’s a list of the most crucial on-page optimization actions to take. That’s because, although the bulk of on-page SEO work focuses on the words you use, it extends to optimizing some elements in the code. And finally, it needs to add them to its index — a database of all the content it has found on the web.

You’ll want to optimize for slang words and phrases to ensure you’re reaching people who search verbally. Another great way to improve user experience is by breaking up your text with images and headers. Headers help you break down your information so your audience can easily read or skim it. In addition, images, graphics, and videos add visual appeal to your text that makes your content more interesting for your audience. These actions will lead to an increase in your site’s bounce rate. A high bounce rate sends a negative signal to Google that your website isn’t relevant to the user’s search query — and a slow-loading website will hurt your SEO rankings.

• Our study of over four million Google search results proves it.
• If you want to dive deeper into keyword research, you can check out this video.
• Many times internet users will type entire phrases or questions into Google’s search engine.
• These are keywords that get a significant amount of searches each month yet aren’t very competitive.
• E-E-A-T (or “Double-E-A-T”) is Google’s framework for assessing content quality, especially in YMYL (Your Money or Your Life) niches like health, finance, and legal.

Security measures are essential for user trust and SEO, as Google prioritizes secure websites in search results. Choose one that matches your technical skill level and business needs. For example, many website builders offer drag-and-drop editors. I’m the owner of Greenlane Search Marketing in Philadelphia, PA ().

We’ll review each stage of the planning process, highlighting the most important things to consider. You can also use keyword research tools to find information about search volume and competition on particular keywords. After discovering where you’re starting and where you want to go, start the SEO process with keyword research. This process allows you to see what people search for when they want your product or service. As search algorithms change, an SEO strategy provides a stable foundation to continue using the best practices to achieve results for your business. Page speed is how quickly the content on your website loads when someone visits a specific page on your website.

B2B Lead Generation Strategies: Ultimate Guide to Skyrocket B2B Sales (

The brands that win will be the ones that have an SEO strategy rooted in understanding their customer and content niche. Then, on that foundation, they’re willing to test new tactics and keep up with trends. For SEO beginners, all the strategies and tactics can be a bit overwhelming. The good news is that you don’t have to come up with your process from scratch. There are many checklists SEO Anomaly and frameworks out there for beginners.

Build your brand reputation

Keywords are phrases that are commonly searched for on Google, Bing, etc. and they are a crucial part of determining your website’s rankings. Use the right amount of keywords in the right places and in time you’ll see your pages climb up the leaderboards. Even in 2023, high quality backlinks are an important part of SEO. Technical SEO is the process of optimizing a website for search engines. You should also avoid unhelpful content (e.g., low-quality blog posts or blog posts about irrelevant topics) because this content can harm your reputation. Second, add descriptive alt text (HTML image descriptions) to images that carry important meaning.

Step 2: Identify topics and create a content plan

Higher rankings mean more traffic to your site—and more traffic can lead to increased sales and revenue. Search engine optimization (SEO) is the process of improving your website’s visibility in organic (non-paid) search results on platforms like Google, Bing, and Yahoo. In just 12 months, the team increased organic traffic from just a few hundred visits per month to over 10K—all while driving new customer signups profitably. Start using Writesonic today and watch your SEO content strategy actually work. Trying to rank for everything usually ends up ranking for nothing.